Embroidery is a timeless and highly-valued method of branding textile products, offering a rich depth of quality unmatched by other processes. Using rayon thread stitched directly into the product, embroidery provides a slightly raised effect, enhancing the perceived value of bags, apparel, and more. Here's everything you need to know about embroidery.
What is Embroidery?
Embroidery is an ancient technique of decorating fabric or other materials using a needle to apply thread. In the context of branding, embroidery creates a raised pattern on the surface of products, offering a premium, tactile quality that other branding methods often can't match.
Advantages of Embroidery
- Prestige: Embroidery conveys a higher perceived value, making your branded products stand out.
- Multi-colour Branding: Embroidery can incorporate up to 12 thread colours in a single setup, providing vibrant and intricate designs.
Limitations of Embroidery
- PMS Colour Matches: While we strive for accuracy, only approximate PMS colour matches are possible due to thread availability. Please refer to our thread colour chart for the available options.
- Variable Data: Embroidery is unable to print variable data, such as individual naming.
- Special Pricing for Metallic Colours: Metallic embroidery colours come with special pricing due to the unique thread used.
Artwork Recommendations for Embroidery
- Vector Format: For optimal results, we prefer vector artwork for embroidery.
- Fonts: To avoid font conflicts, we recommend converting fonts to outlines or objects prior to submission.
- Detail: For the clearest results, avoid fine detail in your designs. The minimum text heights for embroidered artworks are 4.5mm for Sans Serif fonts and 5.5mm for Serif fonts.
If you're unsure about meeting these recommendations, don't worry. Our skilled graphics team is on hand to assist you in preparing your artwork for embroidery.
Embroidery is an excellent choice for adding a touch of elegance and perceived value to your branded products. While there are certain limitations, its distinctive look and feel make it a popular choice for many. If you have any further questions or want to discuss your embroidery needs, feel free to reach out to us.