Laser engraving is a permanent and precise method of branding that uses a laser beam to etch designs into the surface of a product. The technique is versatile and can be used on a variety of materials, each yielding a unique finish. Given the diverse results depending on material, we recommend pre-production samples for certainty. Here's everything you need to know about laser engraving.
What is Laser Engraving?
Laser engraving is a non-contact, subtractive manufacturing method that uses a laser to alter the surface of an object. This process can produce high-precision lines and deep marks in a variety of materials, creating a permanent engraving that won't fade or get damaged over time.
Advantages of Laser Engraving
- Perceived Value: Laser engraving often conveys a higher perceived value than other forms of branding, adding to the exclusivity of your products.
- Permanent Branding: The branding becomes part of the product surface and is permanent, ensuring a long-lasting brand presence.
- Large Branding Areas: Laser engraving can be used on large branding areas, even on curved products, allowing for more design flexibility.
- Variable Data: The ability to engrave variable data, including individual names, is available on select products, offering a personalised touch.
- Quick Turnaround: The product can be shipped immediately after engraving, making for efficient delivery times.
Limitations of Laser Engraving
- Fine Detail: Fine detail can sometimes be lost on smaller products, such as pens, limiting the complexity of designs that can be effectively used on these items.
Artwork Recommendations for Laser Engraving
- Vector Format: For the best results, we require artwork to be supplied in an editable vector format (such as EPS, AI, or PDF files).
- Fonts: To avoid any potential issues with font conflicts, we recommend converting fonts to outlines or objects before submission.
If you're unsure about how to meet these recommendations, our dedicated graphics team is ready to assist in preparing your artwork for laser engraving.
In summary, laser engraving is a high-value, precise, and permanent method of branding a wide range of products. Despite its limitations, the ability to create detailed, durable designs makes it a top choice for many applications. If you have any questions or wish to discuss your laser engraving needs, please don't hesitate to get in touch with us.