Resin coated finish is a distinctive CMYK branding process that creates vivid, full-colour images on a wide range of products. This branding technique uses a crystal-clear resin over a vinyl decal to give the product a three-dimensional look, thereby enhancing its perceived value. Here's a comprehensive guide to the resin coated finish, its advantages, limitations, and artwork requirements.
What is a Resin Coated Finish?
The resin coated finish branding process involves printing artwork onto a vinyl material that has a strong adhesive on its reverse side. The branded area is then coated with a clear resin, which gives the final product a glossy, 3D effect. Once dry, the decal is applied to the product, and the adhesive forms a permanent bond.
Advantages of Resin Coated Finish
- Vivid Full Colour Images: This process is ideal for producing vivid full colour images and closely matched spot colour branding.
- 3D Effect: The clear resin coating produces a stunning 3D effect that enhances the perceived value of a product.
- Variable Data: Variable data, including individual names, is available on select products for a more personalised touch.
- Edge-to-Edge Branding: Edge-to-edge branding can be achieved on the resin coated area, allowing for impactful designs.
- Single Setup Charge: Only one setup charge is required, regardless of the number of print colours, making this an affordable option for multi-coloured designs.
Limitations of Resin Coated Finish
- Larger Print Areas: Larger print areas can be more expensive due to the use of more material and extended drying times.
- Colour Limitations: White, metallic gold, silver, and neon colours cannot be printed with this process.
- Curing Time: The resin needs to be cured for one day before shipping the product, slightly extending the production timeline.
Artwork Recommendations for Resin Coated Finish
- Vector or Bitmap Format: Artwork can be supplied in either vector or bitmap format.
- Resolution: Supplied bitmaps must be higher than 300DPI resolution at the actual print size to ensure a crisp finish.
- Bleed: A 3mm bleed must be added to the artwork if it bleeds off the product, ensuring the design fully covers the intended area.
Should you need help in preparing your artwork as per these recommendations, our expert graphics team is on hand to assist you.
In conclusion, the resin coated finish is an exceptional branding process that offers a visually stunning, three-dimensional look for your products. While there are a few limitations to consider, the potential to create impactful, full-colour designs make it a popular choice for many applications. For more information or to discuss your branding needs, please contact us.